Cambridge Analytica: How social media can manipulate public opinion

Facebook shares dropped after it became known that the data of 50 million American users of the social network site had been transferred to other companies. These data were provided to a company called Cambridge Analytica, which helps various clients worldwide to reach and influence their target audience. And these customers are not solely companies putting a new product on the market, but also political movements that want to blackmail their opponents.

The British TV-channel Channel 4 News went undercover and made a short documentary about the working methods of this company and shows how users of ‘social media’ can be misled and manipulated with targeted advertising campaigns. A striking documentary that shows the capabilities of the ‘social media’ companies like Facebook, Google and Twitter.



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